Broker-Dealers

Executive Management

• Work closely with Senior Management to create meaningful strategic direction which will lead to more consistent business results for themselves and their clients. Crystallize and prioritize both big picture corporate and personal goals.
• Prepare and deliver confidential assessments of personnel. Train, and where appropriate, mentor staff to maximize implemented protocols.

National/Strategic Accounts

• Prepare and deliver confidential assessments of all partnership affiliations. Assist in creating a state-of-the art partner platform which is evergreen regardless of market conditions. Assist in solidifying existing and new partnerships to assure long-term, trusted relations by creating sustainable value for all partners at asset management companies. Coach on how to take partner relationships to the next successful level. Travel with account managers to meet with Executive and Senior Management at asset management firms.
• Mentor account managers on how to become the consultant to their relationships allowing more opportunities for exposure to the key partners at the corporate and field sales levels.
• Assist in developing communication/collaboration strategies for your internal divisions. Assist in creating marketing materials specific to key partners.
• Analyze tools, deliverables, marketing communication/collaboration strategies and campaigns used to determine effectiveness and if they have created or will create success.

RIA/Advisory Management Teams

• Work with Broker-Dealers to help integrate new RIA platforms into their RIA program. Advise on building out new program. Advise on which platforms to add/delete. Advise on training advisors how to use compliance and marketing tools.
• Assist the teams in identifying opportunities to cross-sell all product lines (mutual funds, variable annuities/sub-accounts, SMAs, alternatives) on all platforms.

External and Internal COI Teams

• Advise on training advisors how to use existing marketing materials to build their practice.
• Train on specific conversations to have allowing you to help your asset management partners understand what is important to your advisors.
• Train on how to get noticed by the wholesalers in the field of your partner firms garnering you the support you need to coach/support your best advisors.
• Assist the teams in identifying opportunities to cross-sell all product lines (mutual funds, variable annuities/sub-accounts, SMAs, alternatives) on all platforms using research desk recommendation list and research commentaries as a starting place.
• Train on creating business plans with partners and develop consistency to support advisors.

“I worked with Susan on a project for our independent broker dealer and found her recommendations well-informed, professionally presented and extremely useful. She is intuitive, has a great work ethic and possesses a wealth of knowledge of the financial services industry. I highly recommend Susan Burton Consulting without hesitation.”

- Marshall T. Leeds, Chairman & CEO,
Summit Brokerage Services, Inc.